Whether you are a consumer, restaurant owner, or grocery store manager, the Fish Finder map will direct you to the perfect source for Bristol Bay sockeye salmon. On this map you’ll find Bristol Bay fishermen selling their catch, and local, independent stores that offer Bristol Bay sockeye.
The map is completely searchable by product, so whether you’re looking for frozen fillets, smoked salmon, or even to join a buyer’s club, you’ll find it here! Our salmon can be shipped, shopped or picked up.
Can’t find a pin near you? Search for fishermen who ship! Toggle the ‘Filter by Method’ and select ‘Ships’ to see fishermen direct businesses that ship regionally or nationally near you. You can also scroll past the map for a full list of national retailers that carry Bristol Bay sockeye, plus tips for spotting it in the store.
Three icons indicate where to find Bristol Bay sockeye direct from fishermen:

The red icons showing a fisherman indicate Bristol Bay fishermen direct businesses associated with our Bristol Bay sockeye salmon marketing organization.
The black icons showing a fisherman indicate Bristol Bay fishermen direct businesses not associated with the organization.
The black icons displaying a storefront indicate local, independent retailers that sell Bristol Bay sockeye salmon sourced from fishermen direct businesses.
Search for fishermen who ship! If you don’t see any pins near your location, toggle the ‘Filter by Method’ and select ‘Ships’ to see fishermen direct businesses that ship regionally or nationally near you.
Each summer, more than 8,000 fishermen gather in Bristol Bay, Alaska to harvest millions of wild sockeye salmon. Representing communities in every corner of the country, there is a Bristol Bay fisherman that resides in every single state during the off season. When you buy Bristol Bay Sockeye directly from a fisherman, you’re supporting small fishing families, their livelihoods—and your neighbors, too.
Here’s your in-store checklist to ensure you’re choosing Bristol Bay Sockeye Salmon. Don’t forget: Bristol Bay Sockeye products come in various product forms, not just fresh at the seafood counter. Be sure to check your frozen, smoked, and shelf-stable sections, too!

Used only on salmon products that come from Bristol Bay, this logo is easily recognizable and a dependable way to confirm traceability. A package with this logo is indeed a fish you can trust!

Similar to flamingos, Bristol Bay sockeye get their deep ruby red color from their natural diet of shrimp, krill, and plankton. Wild-caught salmon is not pink or orange.

As wild fish, Bristol Bay sockeye swim thousands of miles along the Pacific Coastline during their lifetime. This results in little to no fat lines, only a lean muscle fish.

Look for key phrases like “wild”, “wild-caught” or “wild-run”. Wild salmon like Bristol Bay Sockeye are never “farmed”, “reared”, “raised”, or “grown”.

Bristol Bay Sockeye has a lean, firm texture that is great for everyday cooking.

Bristol Bay Sockeye only come from the largest wild salmon run on earth, located in Bristol Bay, Alaska! Look for “Alaska” on packaging to confirm its place of origin.
It’s important to know where your food really comes. Read our Wild Alaska Sockeye Guide, created in partnership with the Copper River fishery, to better understand what ‘wild’ salmon actually means, how it’s caught, and why wild Alaska salmon is the best choice you can make for you and the planet.